Est. 2018 — London
Our
Story
Founded with a simple belief: every woman deserves to feel exquisite, every single day.
The VELOUR Philosophy
"Luxury isn't a privilege —
it's a feeling."
We founded VELOUR because we believed the lingerie industry was missing something: true inclusivity married with genuine luxury. From size XS to 4X, from everyday comfort to special-occasion glamour, every piece we create is designed with the same obsessive attention to detail, the same finest materials, and the same belief that inner beauty deserves a beautiful exterior.
The Craft
Made with Intention,
Worn with Confidence
Each VELOUR piece begins as a sketch and ends as a work of art. Our design team works with expert artisans to source the finest French lace, Italian silk, and organic cotton — materials that feel as extraordinary as they look.
Every seam is considered. Every hook placement is tested. Every fit is refined across dozens of samples before we're satisfied. Because when you wear VELOUR, we want you to feel it from the very first touch.
Sustainability
Beautifully Made,
Responsibly Crafted
We believe that luxury and responsibility can coexist. Our production partners are all certified for fair trade and ethical working conditions. We use recycled packaging, water-soluble dyes, and are committed to achieving carbon-neutral shipping by 2027.
When you choose VELOUR, you're choosing a brand that cares as deeply about the planet as it does about how you feel in your underwear.
What Drives Us
Our Values
Uncompromising Quality
We never cut corners on materials, construction, or craftsmanship. Every piece must meet our exacting standards.
Radical Inclusivity
Beauty has no single size. Our full size range — XS through 4X — reflects our commitment to every body.
Ethical Production
Our supply chain is transparent, our partners are fairly paid, and our environmental impact is continuously minimised.
Timeless Design
We design for longevity, not fast fashion. Our pieces are made to be treasured, not discarded.
2018
Founded
85+
Styles Available
XS–4X
Size Range
40+
Countries Served
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Browse our full collection — from everyday essentials to extraordinary statement pieces.
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